Google Ads ROAS
5.34x
+70% from 3.15x baseline
Organic Sessions
836
+48% from 564 baseline (Feb)
Email Revenue Share
8%
From 3% baseline (Feb)
Total Revenue
$78,161
+23% from $63,686 baseline (Feb)
Google Ads Performance Strong Growth
Charlie is the only one managing the ad account. Changes in ROAS, CPA, and revenue are directly attributable.
| Metric |
Jan 2026 (Baseline) |
30-Day Window (Feb 17 - Mar 18) |
Change vs Baseline |
| Spend |
$1,327 |
$1,958 |
+47% |
| Conversion Value (Revenue) |
$4,181 |
$10,455 |
+150% |
| ROAS |
3.15x |
5.34x |
+70% |
| Cost per Conversion |
$57.71 |
$45.75 |
-21% (improved) |
| Conversions |
23 |
42.80 |
+86% |
| Avg CPC |
$1.34 |
~$2.38 |
+78% (higher CPCs, better targeting) |
Campaign Breakdown (5 Active PMAX, all limited by budget)
| Campaign |
Budget |
Cost |
Conv Value |
ROAS |
CPA |
| Feed Only | Products Focused |
$50/day |
$1,229 |
$4,118 |
3.35x |
$104.50 |
| Asset Only #2 |
$5/day |
$101 |
$1,698 |
16.86x |
$13.74 |
| Asset Only #4 |
$10/day |
$171 |
$1,479 |
8.63x |
$21.84 |
| Asset Only #3 |
$10/day |
$201 |
$1,617 |
8.03x |
$24.16 |
| Asset Only #1 |
$10/day |
$256 |
$1,543 |
6.04x |
$33.96 |
Key insight: Every dollar in Google Ads is returning $5.34 in revenue. All 5 active campaigns are budget-limited -- there's headroom to scale. Asset Only #2 is the standout at 16.86x ROAS on just $5/day. Data is a 30-day window (Feb 17 - Mar 18); clean monthly splits need a manual date-range pull.
Organic Search Traffic Strong Growth
SEO work and blog content publishing drive organic growth. GA4 separates organic from paid traffic cleanly.
| Metric |
Jan 2026 (Baseline) |
Feb 2026 |
Change |
Mar 2026 (partial) |
| Organic Sessions |
564 |
836 |
+48% |
~300 (18 days)* |
| Organic Revenue |
$7,966 |
$10,824 |
+36% |
Month-end |
| Search Console Clicks |
474 |
412 |
-13% |
~248 (partial)* |
| Impressions |
5,910 |
6,420 |
+9% |
~3,700 (partial)* |
| Avg Position |
11.44 |
8.4 |
+3 spots |
10.3 (3mo avg) |
| Total Queries |
~50 |
TBD |
|
297 (3mo total) |
Targets vs Actuals
| Target | Goal | Status |
|---|
| Organic sessions | +25-30% | +48% (HIT) |
| Non-branded clicks | 0 to 200+/mo | In progress |
| Organic revenue | Maintain $7,966+ | $10,824 (HIT) |
Emerging Non-Branded Queries
| Query | Impressions (3mo) |
|---|
| c60 dosage | 313 |
| ess60 supplement | 214 |
| ess60 | 200 |
| c60 supplement | 141 |
| c60 olive oil | 134 |
Key insight: Organic search has broken out. Sessions up 48% and revenue up 36% in Feb alone -- both 90-day targets hit in Month 1. The 5 blog posts published Feb 28 are driving new non-branded impressions in March (297 total queries vs ~50 at baseline). Average position improved 3 spots. Non-branded discovery is starting to happen with queries like "c60 dosage" and "ess60 supplement" generating hundreds of impressions.
*March estimates derived from 3-month Search Console totals minus known Jan/Feb values. Full March data available after Apr 1.
Email Revenue Share Big Improvement
Email sequences and list growth tactics. Improvement is directly attributable to Charlie's work.
| Period | Email/SMS Revenue | % of Total Sales | Change |
|---|
| 2023 | $153,837 | 7% | |
| 2024 | $102,598 | 4% | -33% |
| 2025 (full year) | $72,039 | 3% | -30% |
| Jan 2026 | ~$4,200 | 3% | Baseline |
| Feb 2026 | $6,229 | 8% | +48% / 8% share |
Targets vs Actuals
| Revenue share | 3% to 8-10% | 8% (HIT) |
| Monthly revenue | $4,200 to $8,000+ | $6,229 (on track) |
| List growth | Stabilize decline | Needs Klaviyo pull |
| New subscribers | 50+ (per agreement) | Needs Klaviyo pull |
March Signal
| Email sessions (7d, Mar 12-18) | 136 |
| Email user spike | Mar 10, 2026 |
| Klaviyo monthly data | Needs pull |
Key insight: Email revenue share jumped from 3% to 8% in one month -- hitting the lower end of the 8-10% target in Month 1. Revenue from ~$4,200 to $6,229 (+48%). GA4 detected an email user spike on Mar 10, suggesting campaigns are gaining traction in March. Klaviyo data needed to confirm list health.
New Marketplace Revenue Not Started
All channels currently at $0. Any revenue is 100% new and attributable.
| Marketplace | Status | Jan | Feb | Mar |
|---|
| Walmart | Not listed | $0 | $0 | $0 |
| TikTok Shop | Not listed | $0 | $0 | $0 |
| Etsy | Not listed | $0 | $0 | $0 |
| eBay | Not listed | $0 | $0 | $0 |
| Public Square | Not listed | $0 | $0 | $0 |
| Total | | $0 | $0 | $0 |
Note: Amazon is already active (+110% YoY, managed by Digiperiscope) and is NOT included. These 5 channels are net-new territory. Target: 2 live by Month 3, all 5 by Month 6. No progress yet.
Website Performance (GA4)
Overall site health and revenue trends.
| Metric | Jan 2026 | Feb 2026 | Change |
|---|
| Sessions | 7,596 | 8,298 | +9% |
| Users | 5,666 | 5,809 | +3% |
| Page Views | 18,657 | 21,540 | +15% |
| Engagement Rate | 52.67% | 54.35% | +1.7pts |
| Total Revenue | $63,686 | $78,161 | +23% |
Feb 2026 Revenue by Channel
| Channel | Revenue | % of Total |
|---|
| Direct | $30,913 | 39.6% |
| Organic Video | $20,119 | 25.7% |
| Organic Search | $10,824 | 13.9% |
| Email | $6,229 | 8.0% |
| Cross-network | $6,041 | 7.7% |
| Referral | $3,262 | 4.2% |
| SMS | $398 | 0.5% |
Key insight: Total revenue up 23% ($63.7K to $78.2K) despite 84 products found hidden as drafts (fixed Feb 28). Organic Video is the surprise performer at 25.7% of revenue ($20K) -- influencer/affiliate video content is a massive driver.
March Early Signals Partial Data (Mar 1-18)
Directional indicators from GA4 and Search Console, pulled March 19.
| Signal | Value | Source | Trend |
|---|
| Organic Search sessions (7d) |
118 |
GA4 Mar 12-18 |
+42.4% vs prior week |
| Organic Social sessions (7d) |
117 |
GA4 Mar 12-18 |
+216.2% vs prior week |
| Facebook referral traffic |
Growing |
GA4 Mar 12-18 |
+194.7% vs prior week |
| Email users |
Spike detected |
GA4 Intelligence |
Anomaly on Mar 10 |
| Active users (30d) |
5,200 |
GA4 |
~Feb levels |
| Purchases (7d) |
117 |
GA4 Mar 12-18 |
-29.1% vs prior week |
| Search query diversity |
297 queries |
SC 3-month |
Non-branded discovery growing |
Key takeaway: Social posts are generating real traffic for the first time (Organic Social +216%). Blog content is driving new search queries (297 total). Email spiked Mar 10. Purchases were down in the most recent week -- worth monitoring. Full March numbers available after April 1.
Revenue Context -- The Big Picture
C60 Evo annual web sales and 2026 monthly trend.
Annual Trend
| Year | Web Sales | Change |
|---|
| 2021 | $2,090,000 | +149% |
| 2022 | $2,630,000 | +26% (peak) |
| 2023 | $2,770,000 | +5% |
| 2024 | $2,108,453 | -24% |
| 2025 | $1,799,968 | -15% |
2026 Monthly (Web Revenue)
| Month | Revenue | vs Jan |
|---|
| Jan 2026 | $63,686 | Baseline |
| Feb 2026 | $78,161 | +23% |
| Mar 2026 | In progress |
The story: After two years of decline, February 2026 shows the first strong reversal signal: revenue up 23%, organic sessions up 48%, email share tripled from 3% to 8%. This is not organic drift -- it's the direct result of SEO content, email optimization, and ad management.
Data Gaps & Next Steps
What still needs to be collected before the next full dashboard update.
| Item | Status | Action |
|---|
| Google Ads (30-day window) | Pulled Mar 19 | Clean monthly splits need date-range pull |
| Klaviyo list size (Feb) | Missing | Pull from Klaviyo dashboard |
| Klaviyo data (Mar) | Missing | Pull after month-end |
| GA4 full March | Partial | Re-pull after Apr 1 |
| Search Console March | Partial | Re-pull after Apr 1 |
| Social follower counts | Missing | Manual check each platform |
| New marketplace launches | No progress | Prioritize 2 listings by Month 3 |